Brief History Of Nestle Malaysia Management Essay

Brief History Of Nestle Malaysia Management Essay The existing company that has selected is Nestlà © (Malaysia) Berhad. This report starts with an introduction and a brief history about Nestlà © and Nestlà © Malaysia. This report includes the vision and mission of Nestlà © and how Nestlà © is going to achieve them. This report also includes a brief summary of Nestlà ©s market segmentation with examples provided. It discusses the strengths and problems of the company followed by the solutions to solve the issues. In the end, there are some suggestions recommended by our group and a conclusion of this whole report. Nestlà © is a multinational company and is of the worlds largest in food and beverages industry. Heinrich Nestlà ©, whom also known as Henri Nestlà ©, was the founder of Nestlà © Company (Nestle. 2010, Introduction, Nestlà © [Online] available at www.nestle.com), which headquarter is in Vevey, Switzerland in the year of 1866. Nestlà © Malaysia was established in the year of 1912 in Malaysia as Anglo-Swiss Condensed Milk Company. Nestlà © Malaysia head office is now located in Mutiara Damansara, Petaling Jaya, Selangor, and has 6 sales offices with more than 5000 employees nationwide. Besides, Nestlà © manufactures its own products in 7 factories and markets over 300 Halal products across the nation. (Nestlà ©. 2010, Nestlà © in Malaysia, Nestlà © [Online] available at www.nestle.com.my) Nestlà © specialized in foods and beverages industry, a few of the many well known brands Nestlà © has in Malaysia includes Maggi, Nescafà ©, Milo, Kit Kat, Nesvita (formerly known as Ne stum), as well as pet care products such as Purina and Friskies. Nestlà ©s vision (Nestlà ©. 2010, Corporate Philosophy, Nestlà © [Online] available at www.nestle.com.my) is to be the leader in Nutrition, Health, and Wellness Company by delivering world-class products of the highest consistent quality, reliability, and convenience based on business excellence principles throughout the operation. Nestlà ©s mission (The Nestlà © Corporate Essence Our roots and wings 2007, p.4) is to enhance the quality of life with good food and beverages, everywhere, so people could live a healthier life. In order to achieve their vision and mission, Nestlà © Nutrition Research Centre (Nestlà ©. 2010, Research Development, Nestlà © [Online] available at www.nestle.co.jp) pays great attention to understand the consumers nutritional and emotional needs and utilise todays world superior science and technology to produce high quality products to the world. MARKET SEGMENTATION Every consumer has different needs. Hence, it is not possible to satisfy every customer using a same marketing segmentation, which is also known as mass marketing by offering a single marketing mix to all consumers. Moreover, as a global market has become extremely competitive, and consumers are increasingly demanding which is very difficult to satisfy. Therefore, Nestlà © uses target marketing for every product to their customers. For example, in consumer product, Nestlà © baby milk product such as Nestlà © Neslac Excella Gold is segmented only to infants and toddlers. However, baby does not have the capacity or capability to buy the food they needed. Therefore, to market this baby milk product, Nestlà © does not fully focusing on babys basic need which is hunger, but also to the babys parents in terms of how the nutrition provided will give their children the best possible advantages in the childrens life and development. Another example is Nestlà © Milo, the milk beverage with chocolate and malt. Don Howart, the executive director of Nestlà © and Singapore Coffee and Beverages claimed that Milo remains popular among the young and has a 90% (The Sun. 2010, Milo with ProtoMalt to get through the day, Sun2Surf [Online] available at www.sun2surf.com) market share among chocolate malt drinks in Malaysia. Besides the youngsters, old people and active people are also part of the target markets of Nestlà © Milo drinks. However, at first, Nestlà ©s business was launched internationally and realised the fact that food products have to be taken into account to the local eating and social behaviour due to the particular countrys practices, cultures, and traditions. Therefore, (1) Nestlà © has always shown respect for diverse cultures and traditions and trying to integrate itself as much as possible into the cultures and traditions, adding also to the local environment its own set of values. Therefore, (2) Nestlà © embraces cultural and social diversity and does not discriminate on the basis of origin, nationality, religion, race, gender or age. (The Nestlà © Management and Leadership Principles 2006, p.9) STRENGTHS Nestlà © is a multinational company, not to mention Nestlà © is also the largest industry in foods and beverages, hence Nestlà © has every capability to attract more consumers compare to the local companies. On account of its high market share and high financial power, Nestlà © also has greater financial capability in altering existing products in terms of packaging, the formula of the particular product and others or creating new products, as well as to adapt or upgrade latest information system technology in manufacturing, order processing and other related fields in order to sustain their competitive advantage by delivering lower cost of goods and services than their competitors in this dynamic environment. Secondly, Nestlà © has quite an effective strategic marketing capability. For example, Nestlà © Maggi instant noodles has built a stable patent and is very well known in many countries especially in Australia and Malaysia. This is because Maggi instant noodles is easy to be differentiated from its competitors such as Cintan Instant Noodles. Moreover, Nestlà © has also developed a very strong brand name for Maggi instant noodles because of strong advertising, which has indoctrinated most of the people to name the other brands of instant noodles as Maggi instant noodle instead of the brands original name. Furthermore, Nestlà © also has a strong Research and Development operations that helps the company to achieve cross-border synergy such as packaging its global products to local preferences. Nestlà © also emphasises on using todays information technology, which Nestlà © believe it will present a long-term opportunity for them to smoothen the companys operation or to increase efficiency in packaging, among any other companys operations. Besides, Nestlà © also has better technological capability, for instance, to renovate the existing products to be more innovative, higher quality, and much healthier product as Nestlà © realised that consumer-centred innovation and renovation is the most important pillar of Nestlà ©s worldwide strategy, which would accelerate Nestlà © to advance from good to better. (The Nestlà © Corporate Essence Our roots and wings 2007, p.34) And because of Nestlà ©s commitments, more people trust on the products delivered by Nestlà © because of its prope r health and safety measures. Besides, Nestlà © also has great leadership attributes. The leaders such as the top executives, branch managers, and others are responsible in building organisation capability. For example, the Chairman and Chief Executive Officer of Nestlà © S.A., Peter Brabeck, (Castelarhost. 2005, Nestlà © LC1 S.W.O.T Analysis, Castelar Articles [Online] available at www.articles.castelarhost.com) emphasises internal growth worldwide, which means to achieve higher volumes of sales by adding value to the products, renovate existing products, and innovate new products, to keep pace in the industry because of rapidly changing of consumer expectations. PROBLEMS AND SOLUTIONS Nestlà © produces hundreds of products, has a global network of suppliers, and multiple distributions and selling channels. Hence, to anticipate and respond in this rapidly changing in market demand condition is very difficult. When forecasting a market demand, Nestlà © will need information to detect shifts in demand early so they could adjust for trends and send the right messages to the suppliers, shippers, and distribution centres before they are flood with unwanted or defective goods or shortages. (Manhattan Associates. 2010, Planning and forecasting: Anticipate and Respond to Changes in Demand, Manhattan Associates [Online] at www.manh.com) However, every company has its weakest links, so is Nestlà ©. The weakest links are issues they are unable to control. (Labs. 2010, Supply Chain Efficiency Starts at the Top, Food Engineering [Online] available at www.foodengineeringmag.com) Firstly, the most common problem is the sources of supply of raw materials. This is due to a sudden and unexpected increased in demand, which will cause extreme supply shortages for commodities that will result in major price increases. For instance, bad weather and natural disasters have always been an issue affecting incoming raw materials. Secondly, the inaccuracy of orders received in inventory. No company can ever achieve the requirement of zero defects especially in foods and beverages industry. For example, when the purchasing department of Nestlà © ordered 10,000 of mixed berries yoghurt from its dealer, but what the retailer received was only 8,000 of mixed berries yoghurt, or on another occasion they might received defective inventori es. Another example is, when Nestlà © tells its dealer that they needed extra orders of a particular product to be shipped right away because of unexpected increased in demand, but in fact, the supplier may already has orders from other customers. This usually happen during special occasion such as Chinese New Year, the demand of Nestlà © Cornflakes cereal will increase because many people will buy this product to make cookies. This will causes Nestlà © to encounter a great loss because of inaccurate order of magnitude because they could not produce the actual output needed. Therefore, in order to solve these problems, it is crucial for Nestlà © to engage with multiple suppliers or dealers in that particular region, so they could acquire inventories from multiple dealers, which will definitely decrease the risk of shortage due to incontrollable situation. Besides, Nestlà © should also base on their demand and purchase planning on last couple of years of sales to forecast current year of demand and supply. Other than that, mutual trust and strong relationship with all the dealers are needed in order to increase the flexibility of material supply management, as well as to enhance the bargaining power of Nestlà ©. However, if there is a surplus, Nestlà © may need to plan a promotion to clear their inventories, otherwise Nestlà © will encounter a great loss such as paying high material handling cost, waste of warehouses space, or inventories that are not sold became defective and may need to be disposed which no profit will earn. Therefore, when there i s a big event organized such as Jom Heboh Carnival. Nestlà © will set up a booth at the carnival to sell its products, which are close to the expiry date at lower price such as Maggi products, Nescafà ©, Milo, yoghurt drinks, Nestlà © ice creams and so on. People often buy the products in big quantity because of the lower price than the market price. As a result, Nestlà © could clear their inventories rather fast and save some space in the warehouses. which is a win-win situation. Thirdly, even though Nestlà © has a logistics department but it doesnt deal with transportation logistics. Nestlà © outsourced its supply chain transport to the third-party logistics (3PL) as Nestlà © tries to cut their supply chain costs and to concentrate more on their in-plant operations. Although Nestlà © doesnt have a transportation logistics department, but they do have a delivery team to cooperate with the third-party logistics in routing protocol. Nestlà © is using a Dynamic Source Routing (DSR), which is a simple and efficient routing protocol designed specifically for use in multi-hop wireless ad hoc networks of mobile nodes. The protocol is composed of the two main mechanisms of Route Discovery and Route Maintenance, which work together to allow nodes to discover and maintain routes on-demand to arbitrary destinations in the ad hoc network. (Maltz. 2003, The Dynamic Source Routing Protocol CMU [Online] available at www.cs.cmu.edu) Therefore, the delivery team is there to help Nestlà © and the 3PL that DSR is working as per company direction as well as DSR performance. Next, it is the poor partnership relationship between dealerships and consumers. Dealers need these capabilities because they, in close partnership with manufacturers Nestlà ©, are a connecting hub of services for the consumers, and other stakeholders. However, Nestlà © solved this problem by using the Dealer Management Systems (DMS) as well as their dealers. DMS is a software solutions that provide tools for managing sales, services, parts and inventory management, business management, integration, and core architecture. DMS help manufacturers and dealers create integrated marketing campaigns to offer inventory to target markets. This will integrate innovations into traditional in-store sales and service processes and offer technologies for non-traditional merchandising, sales, and service strategies through alternative channels for consumer engagement via Web, by phone, or in-vehicle. (Microsoft Corporation. 2008, Microsoft Offers the Dealer Management Solution Microsoft [Online ] available at www.microsoft.com/automotive) RECOMMENDATIONS After the reviews stated above, those were not the only solutions that are available. MDZ has come up with a few recommended suggestions that may work or solve the problems that were encountered by Nestlà ©. Instead of just finding or having multiple suppliers, Nestlà © could acquire the inventories from the other outlets from the other region. Because some regions have different demographics, for instance, race. Some areas have higher percentage of Malays such as Kuantan, Pahang, and some may have higher percentage of Chinese such as Ipoh, Perak. The Chinese New Year (CNY) example stated above, in Kuantan area, there might be less demand during CNY, so to prevent shortage, Nestlà © could just acquire the inventories from Kuantan. However, if there is a surplus, and unable to clear the inventories at a short time, Nestlà © could consider donation for short-run purpose, this could help to clear the old stocks, as well as to help the donation receivers and build better goodwill and name of Nestlà ©. Secondly, Nestlà © is a multinational company; it definitely has the capability in owning a transportation logistics department. Because of the hundreds variety of Nestlà ©s products, 7 manufacturers in Malaysia, as well as thousands of customers such as retailers, wholesalers, distributors and so on, Nestlà © could handle its own transportation service. Nestlà © could gain the whole power in such as mode selections, routing, and others. They could do almost anything such as consolidating different type of products but to the same outlet. Besides, they could save every penny they use in transportation cost compare to third-party logistics (3PL) because 3PL charges according to the quantity, inventory storage space, value added processes such as special handling, and more. It may benefit in the short run, but definitely not in the long run, as Nestlà © centred in the long-term business and strives to achieve effectiveness and efficiency. Lastly, Nestlà © could use both manual and automation system in managing sales, services, and others. This is because one cannot trust wholly to a machine, as it may not be documenting the steps in its own processor. Because some steps cant be automated and may required operator intervention to prevent the escapement processing steps, even though adapting advanced technologies could help saving cost as labour cost is reduced, but if there are still problems occur, it will affect the business such as loss of customers because of the mistake. Therefore, Nestlà © must update the system software regularly and full utilisation of available technology as well as the manual operators, which will effectively increase the efficiency and dependability of the supply chain systems. CONCLUSION Nestlà © exerts great efforts to achieve its visions to be the leader in Nutrition, Health, and Wellness Company by producing better quality of products to the consumers. Nestlà © also study about the consumers needs from time to time and satisfy the consumers as much as possible. Nestlà ©s strengths such as high financial capability, effective strategic marketing capability, strong research and development, as well as great leaderships have helped them through the obstacles. Above all, Nestlà © focuses on its missions and ensures consistency by making the right decisions to manage and build its business to deliver the promise of Good Food, Good Life all over the world.

Intuition in A Jury of Her Peers Essay -- A Jury of Her Peers Essays

Intuition in A Jury of Her Peers      Ã‚  Ã‚  Ã‚   Though men and women are now recognized as generally equal in talent and intelligence, when Susan Glaspell wrote "A Jury of Her Peers" in 1917, it was not so. In this turn-of-the-century, rural midwestern setting, women were often barely educated and possessed virtually no political or economic power. And, being the "weaker sex," there was not much they could do about it. Relegated to home and hearth, women found themselves at the mercy of the more powerful men in their lives. Ironically, it is just this type of powerless existence, perhaps, that over the ages developed into a power with which women could baffle and frustrate their male counterparts: a sixth sense - an inborn trait commonly known as "women's intuition." In Glaspell's story, ironic situations contrast male and female intuition, illustrating that Minnie Wright is more fairly judged by "a jury of her peers."    "A Jury of Her Peers" first uses irony to illustrate the contrast between male and female intuition when the men go to the farmhouse looking for clues to the murder of John Wright, but it is the women who find them. In the Wright household, the men are searching for something out of the ordinary, an obvious indication that Minnie has been enraged or provoked into killing her husband. Their intuition does not tell them that their wives, because they are women, can help them gain insight into what has occurred between John and his wife. They bring Mrs. Hale and Mrs. Peters along merely to tend to the practical matters, considering them needlessly preoccupied with trivial things and even too unintelligent to make a contribution to the investigation, as Mr. Hale's derisive question reveals:... ...or her motivation; therefore, in hiding the bird, by their silence, they acquit Minnie Wright.      Ã‚  Ã‚  Ã‚  Ã‚   Through the ironic situations in "A Jury of Her Peers," Glaspell clearly illustrates a world in which men and women vary greatly in their perception of things. She shows men as often superficial in the way they perceive the world, lacking the depth of intuition that women use as a means of self-preservation to see themselves and the world more clearly. Without the heightened perspective on life that this knowledge of human nature gives them, women might not stand a chance. Against the power and domination of men, they often find themselves as defenseless and vulnerable as Minnie's poor bird.    WORK CITED Glaspell, Susan. "A Jury of Her Peers." L~fted Masks and Other Works. Ed. Eric S. Rabkin. Ann Arbor: U of Michigan p, 1993.      

Flexible Learning Essay

Education is a broadly debated topic, now there is a new concept emerging, ’flexible learning’. This essay will discuss what is understood by this term and how it could affect the way of the future in education. Furthermore it will discuss how flexible learning has engaged technology and how it has made education more accessible and equitable. Next it will demonstrate how individual students have benefited through the use of technology with flexible learning, and how students are able to be the central focus of their own education. Technology brings with it many advantages for the future of education, however not without some setbacks, this essay will also discuss these. This essay will argue that because of the increasing accessibility and improvements in technology, flexible learning should be the way of the future in education. Flexible learning is quickly becoming the way of the future for education, as it engages and implements the use of sophisticated technology. According to George and Luke (cited in Andrews & Ferman 2001) flexible learning is a multi-directional approach to learning using different methods of delivery. On the other hand, Nunan (cited in Andrews & Ferman 2001, p. 2) considers that ‘flexible delivery is often taken to mean the same thing as increasing flexibility in learning’. Summarising Harmes (2010) explains flexible learning engages technology, allowing the use of the internet, e-mail, and other digital interactive technology. It also allows the student to freely access online lectures and study material and more importantly it enables teachers to position the student as the central focus of the learning experience. This can be seen at universities including the relatively new University of Queensland campus at Ipswich who are using technology to promote flexible learning. It was in fact the purpose built with this in mind; and included computer rooms, a self-directed learning centre and even wireless laptops (Andrews&Ferman 2001). Another example of flexible learning is discussed by Huijser, Bedford and Bull (2008) who describe the Tertiary Preparation Program (TPP); this is a course which is accessed online and on-campus. TPP students can engage in online lectures, Wimba classrooms and forums, study material can also be submitted online and feedback returned to student, again online. Using technology students have engaged in flexible learning all over Australia, including international students. Furthermore TPP is currently funded by the government making it free; this allows students to prepare for higher study prior to investment. The outcome of this should be a higher intake of fee paying students, which in turn should lead to increased government funding for universities. Flexible learning through technology has made education more accessible and therefore equitable. Harmes (2010) discusses how the internet has increased the number of students to able to study degrees through online study material and lectures. As a result of technological advances the world has become a â€Å"global village â€Å"and students can participate in a global classroom. Worldwide opportunities using technology and flexible learning should be funded locally (Zhao 2009). Ultimately this will enable there to be proximity through distance, and will allow students to study anytime and anywhere, thus making education more equitable explains Harmes (2010). There are students from as far away as remote Western Australia studying through the University of Southern Queensland (USQ). They are able to access all the lectures and tutorials online, and USQ plans to offer many more academic programs online by 2012 (The Chronicle 2009). ‘Technology is the tool used to provide a facility for a teacher facilitated, learner centred environment’ (Bonanno, 2005). It is only through the many improvements and advances in technology that education has been so accessible and with it flexible learning has been implemented. Flexible learning has made education more accessible because, study is teacher facilitated and enables the student to be positioned as the central focus of education. According to Harmes there are many benefits of flexible learning, students are able to access their study any time they like, and this means that they are able to co-ordinate study around work and family life. The flexibility that technology provides has enabled students to study at their own pace (Andrews Ferman, 2001). Additionally students have a sense of freedom with their study, slotting it in whenever they please. Knowles (cited in Choy and Delahaye 2002) researched how adult learners are more likely to be motivated and experienced in life, and that they are ready to embrace learning with deeper appreciation and understanding. Knowles (1973) continues by discussing how this self-driven learning is assisted through flexible delivery and how students benefit from a mature independent approach to education with the option for teacher help when needed. As a result of this Bonanno suggests that with good self-discipline and time management students are able to have freedom and access to study anytime and place, thus enabling many styles of learning. Technology has increased the flexibility that students have, thus allowing greater access to education. Despite the fact that education has embraced technology, there are still some problems which must be resolved. According to Ralston (1999) it appears that although many have embraced technology for learning, there are still many who are either too afraid to or do not have the skills and confidence to do so. Furthermore he suggests that that those who do not attempt to engage technology will be severely disadvantaged, because the twenty-first century is the age of technology. Andrews and Ferman (2000) noted on their study of the University of Queensland, -Ipswich campus that many students found the course material limited, that there was a lack of structure, and there were also a significant number of technical difficulties. Additionally Bonanno (2005) discusses some of the disadvantages of technology and states that the learner can easily lose motivation partly due to a lack of classroom spirit and teacher facilitated learning. Technology can be out of date or difficult to understand and often it can be confusing and sometimes it can just be that there is no technical support available. Bonanno’s (2005) comments that many problems occurring are learner related and that in order to be successful the learner must be self-motivated and have a reasonable degree of self-competency. She also comments that the facilitator or teacher must be motivated as well and be able to produce engaging study material for the student to work with; they must also be able to direct, listen and support students. Despite some complications, changes in technology help to make sure education is more accessible and equitable. Universities are able to capture larger numbers of students enabling more funding from the government. Students are able to be in control of their own education pathway and are able to be flexible about when and where they choose to study. Students can also choose to study gregariously in online classrooms and even traditional classrooms. Problematic areas will in time be improved as technology upgrades on a daily basis; including faster internet options. With this evolving technology people’s knowledge and experience will increase and in time student numbers and study options will grow. It is realistic that flexible learning will be and indeed should be the way of the future in education and that there will be a worldwide classroom.

Open Book Paper essays

Open Book Paper essays Atomic spectroscopy is a chemical analysis technique and it is used to identify what elements are in a compound. It uses the idea of a photon being absorbed or emitted whenever an electron changes from one energy level to another. The diagram below shows sodium salt being sprinkled onto a flame and yellow light being emitted. Emission spectra are produced by thin gases in which the atoms do not experience many collisions (because of the low density). The emission of yellow light occurs because the electrons of the sodium salt have been promoted to a higher electronic energy state but have then fallen back down and emitted the energy as an electromagnetic wave, in the wavelength corresponding to yellow which is 600 nm. The more intense that the yellow band is the more abundant the sodium salt present. The diagram (left) shows an atomic excitation caused by the absorption of a photon and an atomic de-excitation caused by emission of a photon. In each case the wavelength of the emitted or absorbed light is exactly such that the photon carries the energy difference between the two orbits. This energy may be calculated by multiplying the Plank constant by the wavelength of the light. Thus, an atom can absorb or emit only certain discrete wavelengths (or equivalently, frequencies or energies). This diagram shows white light being shone through sodium vapour and the resulting spectra on a board. An absorption spectrum occurs when light passes through a cold, dilute gas and atoms in the gas absorb at characteristic frequencies; since the re-emitted light is unlikely to be emitted in the same direction as the absorbed photon, this gives rise to dark lines (absence of light) in the spectrum. Absorption spectroscopy can only be carried on a substance in solution or gaseous form. The presence of the dark band shows that the sodium vapour had absorbed t ...

The Six Biological Kingdoms

The Six Biological Kingdoms Organisms are classified into three domains and into one of six kingdoms of life. The Six Kingdoms of Life ArchaebacteriaEubacteriaProtistaFungiPlantaeAnimalia Organisms are placed into these categories based on similarities or common characteristics. Some of the characteristics that are used to determine placement are cell type, nutrient acquisition, and reproduction. The two main cell types are prokaryotic and eukaryotic cells. Common types of nutrient acquisition include photosynthesis, absorption, and ingestion. Types of reproduction include asexual reproduction and sexual reproduction. Archaebacteria Moelyn Photos/Getty Images Archaebacteria are single-celled prokaryotes  originally thought to be bacteria. They are in the Archaea Domain and have a unique ribosomal RNA type. The cell wall composition of these extreme organisms allows them to live in some very inhospitable places, such as hot springs and hydrothermal vents.  Archaea of the methanogen species can also be found in the guts of animals and humans. Domain: ArchaeaOrganisms: Methanogens, halophiles, thermophiles, and psychrophilesCell Type: ProkaryoticMetabolism: Depending on species- oxygen, hydrogen, carbon dioxide, sulfur, sulfide may be needed for metabolismNutrition Acquisition: Depending on species- nutrition intake may by absorption, non-photosynthetic photophosphorylation, or chemosynthesisReproduction: Asexual reproduction by binary fission, budding, or fragmentation Eubacteria NNehring / Getty Images These organisms are considered to be true bacteria and are classified under the Bacteria Domain. Bacteria live in almost every type of environment and are often associated with disease. Most bacteria, however, do not cause disease. Bacteria are the main microscopic organisms that compose the human microbiota. There are more bacteria in the human gut, for instance, than there are body cells. Bacteria ensure that our bodies function normally. These microbes  reproduce at an alarming rate under the right conditions. Most reproduce asexually by binary fission.  Bacteria have varied and distinct bacterial cell shapes including round, spiral, and rod shapes. Domain: BacteriaOrganisms: Bacteria, cyanobacteria (blue-green algae), and actinobacteriaCell Type: ProkaryoticMetabolism: Depending on species- oxygen may be toxic, tolerated, or needed for metabolismNutrition Acquisition: Depending on species- nutrition intake may by absorption, photosynthesis, or chemosynthesisReproduction: Asexual Protista   NNehring / Getty Images The protista kingdom includes a very diverse group of organisms. Some have characteristics of animals (protozoa), while others resemble plants (algae) or fungi (slime molds). These eukaryotic organisms have a nucleus that is enclosed within a membrane. Some protists have organelles that are found in animals cells (mitochondria), while others have organelles that are found in plant cells (chloroplasts). Protists that are similar to plants are capable of photosynthesis. Many protists are parasitic pathogens that cause disease in animals and humans. Others exist in commensalistic or mutualistic relationships with their host. Domain: EukaryaOrganisms: Amoebae, green algae, brown algae, diatoms, euglena, and slime moldsCell Type: EukaryoticMetabolism: Oxygen is needed for metabolismNutrition Acquisition: Depending on species- nutrition intake may be by absorption, photosynthesis, or ingestionReproduction: Mostly asexual, but meiosis occurs in some species Fungi Luise Thiemann/EyeEm/Getty Images Fungi include both unicellular (yeast and molds) and multicellular (mushrooms) organisms. Unlike plants, fungi are not capable of  photosynthesis.  Fungi are important for the recycling of nutrients back into the environment. They decompose organic matter and acquire nutrients through absorption. While some fungal species contain toxins that are deadly to animals and humans, others have beneficial uses, such as for the production of penicillin and related antibiotics. Domain: EukaryaOrganisms: Mushrooms, yeast, and moldsCell Type: EukaryoticMetabolism: Oxygen is needed for metabolismNutrition Acquisition: AbsorptionReproduction: Sexual or asexual through spore formation Plantae Created by MaryAnne Nelson / Getty Images Plants are extremely important to all life on earth as they provide oxygen, shelter, clothing, food, and medicine for other living organisms. This diverse group contains vascular and nonvascular plants, flowering and nonflowering plants, as well as seed bearing and non-seed bearing plants. As photosynthetic organisms, plants are primary producers and support life for most food chains in the planets major biomes. Animalia Doug Allan / Getty Images This kingdom includes animal  organisms.  These  multicellular eukaryotes depend on plants and other organisms  for nutrition.  Most animals live in aquatic environments  and range in size from tiny tardigrades  to the extremely large blue whale.  Most animals reproduce by sexual reproduction, which involves fertilization (the union of male and female gametes). Domain: EukaryaOrganisms: Mammals, amphibians, sponges, insects, worms.Cell Type: EukaryoticMetabolism: Oxygen is needed for metabolism.Nutrition Acquisition: IngestionReproduction: Sexual reproduction occurs in most and asexual reproduction in some.

Breast cancer Essay Example | Topics and Well Written Essays - 750 words - 1

Breast cancer - Essay Example All these issues of giving importance to early screening, bringing into public the success stories of breast cancer survivors, raising money to help deprived sufferers, etc, etc are being carried out as part of Pink Ribbon breast cancer awareness campaign. This campaign is the subject of the article, Pink Ribbon Fatigue written by Barron H. Lerner, a physician and medical historian, in New York Times. However, the article looks at the negative side of this awareness campaign, by discussing how the Pink Ribbon campaign is not doing enough to solve this public health issue, as there are no major constructive actions or follow-ups. As stated by the author of the article, although the Pink Ribbon campaign has been a â€Å"spectacular success†, particularly in its attempt to bring recognition and importantly funding to the breast cancer cause, sizable sections view there is not much practical steps. â€Å"Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television and other entertainment venues†¦The pervasiveness of the pink ribbon campaign leads many people to believe that the fight against breast cancer is progressing, when in truth it’s barely begun.† (Lerner). This has led to growing impatience among some critics, who are deriding the â€Å"pink ribbon culture† as just another publicity exercise or marketing gimmick carried out with the aid of pharmaceutical companies, who have vested interests in them. The main grouse of these critics and which is turning breast cancer into a major public health issue, is that, awareness is not translating into actio n to cut down on the number of victims, and also not enough actions are being taken to alleviate the problems of the current sufferers, with wrong or main focus only on the survivors. The National Breast Cancer Coalition, a highly visible activist group based in Washington, D.C. has also taken a swipe at pink culture â€Å"and go beyond awareness into action to end breast cancer.†

The Belmont Report Essay Example | Topics and Well Written Essays - 500 words

The Belmont Report - Essay Example It also offered guidelines for the ethical treatment of subjects, accurate risk appraisal, guidelines for the selection of subjects, and the definition of informed consent. The Belmont report defined practice as an intervention that had a reasonable chance of enhancing the well being of the individual patient involved. Practice has as its objective the "...diagnosis, preventive treatment or therapy" of the patient involved ("The Belmont Report"). Research is the process that is designed to "...test an hypothesis, permit conclusions to be drawn, and thereby to develop or contribute to generalizable knowledge" ("The Belmont Report"). Research has a predefined protocol, procedures, and end point objectives. Experimental treatments may be designated as practice if there is a basis for likelihood of improving the patient's condition. The Belmont report was based on 3 ethical considerations. First, the patient's autonomy must be respected. In cases where a patient lacks autonomy such as incapacitation, measures must be taken to protect the individual. Second, efforts must be made to secure the patients well being. The maxim of 'do no harm' must be respected and harm should not be inflicted for the sake of research. It is also recognized that research often involves risk and harm may be the ultimate result. The opportunity for benefit must be weighed against the risk.